The old tale about a bride and groom receiving half a dozen toasters from well-meaning relatives on their wedding day has passed into 70s history. But, what to buy the modern couple? It's a question that is guaranteed to drive their guests to near insanity.
Toasters, bed linen, TVs, pots, pans and all the rest of the boring household necessities are fine but... let's face it, they aren't fun to buy, they aren't fun to receive and they certainly aren't going to increase in value! So, why not think of the unconventional?
I've been involved in various businesses in Scotland over the years: weddings, restaurants, photography, writing, letting property are just a few. And this modern, multi-streaming lifestyle led me eventually to the simple world of buying and selling.
We had a problem. We owned a small Highlands restaurant which could not possibly bring in enough money even if we worked every hour available and filled the place to bursting point night after night. So we thought: let's sell things as well. We already had a good customer base, and so the challenge was to sell things to them in addition to the good quality food. We needed to 'add value' to their dining experience, and charge them for it.
These were the criteria we set:
1 We refused to load profit onto the wine. We knew the profit margins on wine and knew that it was a common tactic of restaurants to charge customers through the nose for drink. And we knew how customers felt about this. They simply don't like being ripped off! Neither do we.
2 The retail items would need to add to and improve the general ambience of the restaurant so 'tat' was out.
3 The items would have to sell themselves. We wouldn't have the time to give customers the 'hard sell' while preparing and serving food and, besides, hard sell is not our style. We don't feel comfortable with it.
4 The things would have to look good, feel good and be intrinsically interesting.
5 They would have to be accessible to customers, not locked away in drawers or cupboards.
6 They would be the type of thing that would encourage a dinner party atmosphere between diners rather than put up communication - continued below ...