 |
Further
Reading ...
|
|
TINY GREEN THUMBS
Gardening is considered one of America's greatest pastimes. People enjoy going out and communing with nature. They like the feel of the earth between their fingers and the excitement of seeing tiny sprouts and plants opening up to drink in the...
Contract Cleaners – A Guide For Businesses. Part 4
In this the fourth and final part of articles about how to obtain the best service from your contract cleaner I look at the remaining three questions, that can to some degree all be grouped together. Are your staff fully trained in appropriate...
Will You Be All Alone When You're Older? How to Be Sure You Still Have Lots of Friends
When I was twenty-two, I was befriended by a woman named Doris who was thirty years older than I was. Although Doris was then a fifty-two year old woman, she did not feel it was inappropriate to befriend me. She did not operate with the social...
Add Warmth To Your Baby Shower With Special Touches
Add Warmth To Your Baby Shower with Special Touches
When planning a baby shower it is often the special touches that add warmth to the celebration.
Not only can your shower run a little smoother, but your mom-to-be and guests will appreciate...
|
|
|
Shopping: Be Wary
|
 |
Written By:
Ken McIsaac
|
|
|
|
You may not get what you expect!
Retailing has become very competitive in recent years and too many corporations, including some large retail chains, are using trickery and deception in marketing. Misleading advertisements, displays and labeling, and other sly tactics are too common. Beating the competitor and the consumer, preferably within the limits of the law, seems to be a retail marketing trend.
There are many ways: Store displays that attempt to sell items that appear to be on sale but aren't. Switch and bait selling. Marketing to kids. The use of shock to increase ratings and sales. Encouraging credit, gouging those that can’t afford exorbitant charges when interest rates are at 45-50 year lows.
Then there is the small print, hidden charges, planned over-consumption, self awarded awards, junk mail, telemarketing, loud repetitive commercials, stupidity cards.
Working within the law or self styled guidelines is not good enough, retailers - continued below ...
|
|
|
continued ...
must use strategies that are morally good. An old retailing axiom used to be ‘The customer is always right’. From what I have perceived, ‘The customer is always ripe for picking’ often seems more appropriate.
Unfortunately it does not help a great deal to complain to the corporations as the processes are deeply rooted and are not there by accident. 'We aren't breaking any laws', or 'We strictly conform to guidelines set out by our association', are typical responses I have received.
But we must complain, to governments, consumer associations and everyone who will listen, or we will be unable to blame anyone when all truth is gone from the marketplace.
About The Author
© Ken McIsaac is author of www.32keys.com a free online book about life. He is also concerned about marketing and consumerism at www.axiom.ws/unethical/
box248@gmail.com
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
Free Thank You Ecard and Free Thank You Ecards
Free thank you ecards can encourage recipients with a note of gratitude. Sending a free thank you ecard to a friend or loved one who has been good to you is great expression of appreciation. The note sent tells the recipient that their kindness...
Postpartum Depression - Recognizing The Signs
In some cases, bringing home your brand new baby doesn't bring happy thoughts like the ones you were expecting. If this is the case, you may be suffering from postpartum depression. If you have suffered depression anytime before giving birth, your...
Autumn Treasures
The colors of the Season - Crimson and burgundy reds, bittersweet oranges, sun yellows, hunter green, and beige - These brilliant hues of Autumn can be mixed, matched, or just enjoyed - your choice! Outdoor decorations: Haystacks, scarecrows,...
|
|
|
|
|
|
|
|
|
|
