The AARP, American Association of Retired Persons, ( http://www.aarp.org/ ) conducted a survey in 2000 entitled, “Consumer Understanding of pricing Practices and Savings Opportunities in Long Distance Telephone Industry.” This report was an update of an earlier survey conducted in 1998. As the title implies, the survey examines the pricing issues surrounding long distance calling plans in the market and the public’s awareness, with a particular focus on people over 50, of these types of savings plans. Only one-quarter of those interviewed 65 and older, looked for long distance calling plans that would save them money. More alarming was the fact that only a little more than 40% knew that the best rate was not the standard rate. To read the complete report, click here. ( http://research.aarp.org/consume/d17192_longdis.pdf )
Since deregulation, there are literally dozens, if not hundreds, of calling plans available in the market today. This has been a windfall for consumers but unfortunately all of the various plans and options can become very confusing for most consumers – particularly our elderly who grew up during the AT&T only reign. Please read on if you or one of your family members fall into this category. We offer these tips to help cut through some of the confusion and ease the burden (pain) of selecting a calling plan that will save them considerable sums over time.
• Telemarketing Issues:
Telemarketers and receiving spam email are one in the same, as far as I am concerned. With unwanted email you can hit the delete key; with telemarketers simply hang up. Besides, selecting a calling plan should be done with full knowledge and disclosure and reading the fine print. You cannot do that over the phone and you can rest assured that the telemarketer is not going to be terrible forthcoming. As the drug commercials say, just say no – then hang up.
• Peak versus Off-Peak Rates:
You need to look for a calling plan that delivers the same low price, any time and all of the time. Although there are numerous plans out there that offer different rates for different times and weekends, they have the tendency to mystify and bewilder mere mortals such as you and me.
• First Steps:
Start with people you know and trust; family members, close neighbors and business associates if appropriate. Ask who they use and why; what their rates are and if there are any limitations. Check with them on whether there are monthly fees and minimums with their calling plan and most important, whether they are satisfied with their service and would recommend their carrier to others. Answers to these types of questions will get you pointed in the right direction at least. Also, if you hear the same company recommended by more than one friend then you need to look into their plans first.
• Primary Considerations:
Unfortunately, getting the right calling plan requires a little work on your part. You need to study your telephone calling behavior, check for patterns, times, particular cities that you call more frequently and so forth. Do you make most of your calls locally, within the State or State-to-State? Are you a large consumer of International calls? Once you understand your personal calling habits and patterns you can begin to focus your attention on which carrier will best meet those need and meet your expectations with the most competitive price. Match your calling pattern with the recommendations you received from others in the first step above. Is there a good fit? If so, pursue them further.
• Monthly Fees:
There are many calling plans available in the marketplace that does not force you to pay a monthly fee. Avoid monthly fees if at all possible. Even more so if you do not make many calls. One more word of caution, do not buy in to the hype about low state-to-state rates because in some cases, lurking in the fine print may be a monthly fee. It’s like spotting an attractive lady across a dimly lit room, once the makeup and wig comes off you discover the true ugliness lurking beneath.
• Leasing versus Owning the Phone:
There is no reason today to lease a telephone from your local carrier. Check - continued below ...