"Mid-Life and Looking for a Guy? Help is Here,"

Are all the "good ones" married? Are men your age only interested in women 20 years younger? Is it "impossible" to meet men?

Okay, although logic never convinces anyone of anything, let's counter some of these silly ideas. Yes, many good ones are married, but half of them will be divorced sooner or later. Some men are interested in women 20 years younger. It rarely works out and some men have to learn this the hard way. You can catch one when he's finally gotten a clue, if you're patient. My friend Sheila did. Is it impossible to meet men? Only if you're determined it is.

He's looking for you just as hard as you're looking for him, but he's not going to come knock at your door? I know men who've called long-lost loves, sometimes after 40 years. A telephone or email works fine and it can happen. If you heard the stories I hear as a coach, you'd know that
anything's possible.

I was in marketing for many years, and it occurred to me that what you need is a marketing plan. If I were marketing an apartment complex, here's what I'd do: Interview the owner to find out what her goals were. Check out the curb appeal. Find out what the amenities were. Do a quick study
of the competition. Write up a marketing plan, applying the fundamentals.

Now for the fun part - let's apply this to you and your search for Mr. Right.

WHAT YOU WANT?

What are you looking for in a man? Be specific. Make a list. Actually write it down. When you know what you want, you attract it. Write down the traits, qualities, values, appearance and so forth.

CURB APPEAL

In the apartment industry, "curb appeal" means what the place looks like when you first drive up. So do an honest assessment of your curb appeal - what do they see when they look at you? Sometimes all you get is a first impression.

Do a makeover. If you need to, get a new hairstyle, get in top shape, get your nails done, and take a look at your wardrobe. Men fall in love with their eyes.

Work on your smile and your eye contact. A coach can give you tips on this. You want your inner light to shine. This means you must work on your attitude. Learn some optimism. It can be learned and you don't need a reason. Not only will you feel better, but you'll be more attractive to other people.

THE AMENITIES

At an apartment complex, that's ceiling fans and hot tubs. For you, take a look at what you bring to a relationship. I'm not talking about material things, I'm talking about things that really matter. Make a list of all your good qualities. Zero in on two things that are unique to you and exceptional about you. Keep these in mind and project them.

THERE IS NO COMPETITION

Keep in mind abundance - there's someone for everyone, and the goal is to find a good fit, in which case, it really isn't a competition.

However, if you're a bit rusty, take a look around you when you're out because you want to be current. Make sure your curb appeal is up-to-date. Watch other women when they're flirting; there's a style to that as well. It will help you get in the zone to watch some women in action. Brush up on your flirting skills. Smile. Catch his eye. Work up some
friendly opening lines to have handy.

THE PLAN

You know how they say "multiple income streams"? Well, you're going to need multiple outgoing streams. Your plan is to meet new people. The good thing about this is that you'll collect friends and adventures, maybe even clients or a new job whatever else happens, so none of this is wasted.

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