Chiefs (CAFC), studies have shown that summer, in particular, tends to be the most dangerous time of year for children, especially with respect to fire-related incidents. In fact, the number of children playing with fire increases dramatically during the summer. Even more frightening, children in North America are more likely than adults to die or be seriously injured in fires.

"Children are naturally curious about fire, and have more free time on their hands during the summer to find things around that house that can be potentially hazardous - like matches, lighters and cooking appliances," says Ken Kelly, president, CAFC. "Sadly, most don't understand the real dangers or consequences associated with fire. For this reason alone, it is extremely important that parents continue to teach their children about the dangers of fire."

"Fire safety has long been important to Duracell and we're proud to be a partner with the CAFC in this nationwide, community effort," says David Weeks, director of marketing, Duracell Products. "It is our hope that the Duracell Fire Safety Drive will remind children and parents alike that practicing fire safety is vital for families during the summer, as well as all year long."

During the Duracell Fire Safety Drive events at participating retailers, children and their parents will have the opportunity to meet local firefighters, tour a fire truck, participate in fire safety exercises and pick-up a free fire safety guide.

Please visit www.duracell.com/firesafety for event locations and dates across Canada.

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