Head injuries are the number one cause of serious injury and death to kids on wheels, says Amy Zierler, information specialist at Safe Kids Canada. "The good news is that a correctly worn helmet cuts the risk of serious head or brain injury by as much as 88 per cent."

In Canada, only half of children wear helmets while riding a bike, even though bike helmet legislation exists in five provinces.

"The best way to get your children to wear helmets is to start early and get them involved in the process," says Ms Zierler. She recommends these tips to help your child get into the helmet habit:

For more information about safety on wheels, call Safe Kids Canada at 1 888 SAFE TIPS or visit www.safekidscanada.ca. The "Got Wheels - Get a Helmet!" campaign, held during Safe Kids Week, runs from June 3 to June 9 and is sponsored by Johnson & Johnson. J&J is providing an additional $100,000 to buy helmets for children from low-income families across Canada. During Safe Kids Week, a portion of each purchase of participating J&J and McNeil products will be donated to the program.

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