Announcing Launch of ALCHEMISTSAPPRENTICE.COM Online Apothecary Carries a Variety of 100% Pure and Organic Personal Care Products

ATLANTA, GA (September 20, 2005) - Inspired out of frustration at the lack of 100% pure, natural and organic personal care products in the retail marketplace, www.alchemistsapprentice.com was launched today. The online apothecary offers a variety of completely natural and organic products for skin care, bath and body care, hair care, infant skin care, and other personal care items sourced from around the world.

Pamela Cronan-Maddox, visionary and president, herself a twenty-four year ovarian cancer Survivor, was fooled many times by products labeled and claiming to be natural and organic. What began as a quest to find completely pure and toxic-free products for her personal use, became a vision to provide to the public a source for natural, organic, and therapeutic products that are healthy for the entire family. The products chosen meet strict and uncompromising criteria for purity. The Alchemist's Apprentice, Inc., is proud to offer products that we believe are the "gold" standard of the thousands of personal care products on the market.

There is a growing concern about the harmful ingredients in the personal care products consumers use daily. In a recent study by the US General Accounting Office (GAO), 125 ingredients found in cosmetics are suspected of causing cancer. Twenty ingredients have been implicated in causing birth defects. Twenty ingredients may cause adverse neurological symptoms, such as headaches and convulsions. The trend for natural and organic personal care products is growing. The educated consumer is now demanding these for face and body care.

www.alchemistsapprentice.com is one of the first online apothecaries committed to offering a wide variety of 100% pure, synthetic chemical free, personal care products for the entire family. Many products are already well known and enjoy a loyal following; such as Farmaesthetics and GratefulBody. Others, like WildeWood Naturals, Affusion, Simply Organic and Munchskins come from small artisan manufacturers from around the globe. The manufacturers of every line represented share the vision of offering to the consumer, products of unsurpassed purity and quality. These products nourish the skin to optimal health and radiant beauty without the use of toxic chemicals or harsh synthetics. New products are added every three weeks. Future additions will be exclusive to The Alchemist's Apprentice and can be found only on our website.

Atlanta-based www.alchemistsapprentice.com was founded by Pamela Cronan-Maddox to provide exclusively 100% pure and organic personal care products that are safe for the entire family. Explore www.alchemistsapprentice.com for all your personal care product needs. The Alchemist's Apprentice is the place where the frightening chemical laden society recedes and "Nature" presides. ###
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